The document communication world has transformed along with the way we work and communicate. In the past, emailing an attachment like Word or Excel documents, Google docs, Powerpoint presentations, PDFs, etc. was defined as document communication.
Now, document communication has changed from simply sending an attachment to creating an experience. We live in a world where adding audio content to a static image can drive 5 times more engagement, while combining a video can drive up to 80% more engagement. In order to add value in a way that resonates, while also rising above the noise, you have to communicate in a way that educates, empowers, and entertains.
The future of document communication does just that. It gives your document a soul and personality. This is important because it allows you to personalize your documents which puts the spotlight back on your customer. Document communication not only lets you personalize your documents, but it allows you to do it at scale so you can actually say more by doing less.
Document communication includes three main components:
- Narrate: Move people by your content. Use audio or video to personalize, add clarity, and create an instant connection with your audience. Don’t leave anything up to interpretation when you give an update or simply walk someone through a complicated document.
- Share: Allow viewers to access your document experiences asynchronously. Share your documents publicly or securely with custom links that let you capture viewer insights.
- Track: Measure how viewers engage with your documents, in real time. Leverage the data to improve and continue to create legendary content.
Stand out and create documents that move your audience enough that they want to share them. The new world of document communication is here to help you give your documents a soul, and provide clarity and connection in an efficient way. Let’s take a deeper look at the three elements of document communication.
Narrate
Document communication now involves using audio and video narration to effortlessly elevate staid documents and PowerPoint slides to sophisticated, engaging experiences that delight. This empowers you to add new levels of clarity to your content and establish an instant connection with your audience.
By working with a template and leveraging unique audio and video narration features, you can effortlessly create content at scale without compromising on the personal customization you know your audience craves. This lets you put the spotlight back on your audience and makes them the star of your document. It also gives you more time to do all of your critical tasks which translates to more revenue and improved relationships with your audience.
Share
Document communication allows you to communicate at scale– which means ditching repetitive meetings. Instead, with just one click, you give your audience the power to view your presentation on their timetable — and as many times as they want.
This allows you to shift your focus from back-to-back Zoom meetings to narrated presentations that are sophisticated enough to speak for themselves.
With on-demand access, AirDeck brings you into the future allowing you to share your curated, customized presentation with a simple link. Add password protection, set expiration dates, remove external sharing, and more. Even better, since decks are stored in the cloud, they can be edited on the fly – even after sharing. This brings a new level of ease to everyone involved.
Track
Perhaps the most powerful component of document communication is the ability to measure its specific impact. Think of the documents you send today that you take time to carefully build and customize. Once you send them, you often wonder: Did they open it? When? Did they view the entire presentation or just a few slides? Which links did they click on? Which slides did they skip? To investigate, you reach out to ask your audience-pointed questions and glean as much information as possible.
Now, once you send your powerful document, you can track how your audience engages with your content in real time. You can see:
- When they opened the presentation
- How many times have they viewed it
- Which slides they considered the most and which they skipped
- Which links they clicked on
With these powerful insights, you can make informed decisions to tweak and sculpt your presentation. This feedback improves your long-term game and allows you to create future content that’s clearer, more concise, and more compelling. You can then soothe pain points for better results for both you and your audience.
Add value in a way that resonates- while reducing waste and saving money
Stand out and communicate in a new way that moves your audience. A document communication platform like AirDeck empowers you to add hours back in your day. Plus, it gives you the confidence that you are providing your audience a personalized and effective experience. Rise above all the noise your audience is bombarded with daily. Create legendary documents that educate, empower, and entertain. Request your demo.
