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Why You Need to Personalize Your Pitch and How to Do It

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You’ve heard it before- to catch your audience’s attention you need to personalize your pitch. No one is going to look at content that doesn’t speak to them. 

The most successful companies personalize their content and advertising. Log into Netflix or Hulu and you get a list of shows “recommended for you”, and the largest retailers like Amazon recommend items based on your previous orders and activity. 

Personalization is critical in marketing and sales campaigns.

“Lack of personalized content generates 83% lower response rates in an average marketing campaign” (source)

However, personalizing your content in a campaign can take a lot of time reformatting, deleting, re-recording, and by the time you finish you’re drained and praying that the ROI is worth all that time. 

But it doesn’t need to be so hard. That’s why we created AirDeck, a platform built for sales and marketing. With our software you can easily duplicate and personalize sales pitches to fit the correct messaging for different target groups.

Your step-by-step guide to personalization with AirDeck

Here are four ways to personalize your AirDeck presentations:

1. Create a general narrated sales pitch

Upload your content, record or upload your audio, add any videos or surveys, to create a base pitch for your product or service. Find a step-by-step guide to get started on our blog here.

AirDeck Recorder User Interface

2. Duplicate your pitch 

Once your base pitch deck is finished, duplicate it as many times as you’d like. You can choose to include a copy of your deck’s media so you don’t have to re-record or re-upload any of your audio or video files.

AirDeck Duplicate Deck Settings

3. Start personalizing

In your copied deck, easily personalize by changing the title, replacing the audio on the opening and closing slide, uploading new slides, or creating a new survey. You can easily swap the placement of slides and toggle audience visibility as well. All you need is a few edits and you’ll have a tailored presentation – easier than editing a finished YouTube video. All it takes is 30 seconds to re-record a slide or two.

Moving slides in AirDeck Sorter user interface

4. Send it out!

Once your presentation is ready to go, share it easily on email, social media, or embed it on your website, simply with a link.

AirDeck Share Presentation Interface

Personalizing content shouldn’t be so hard. It’s clear how much it impacts your results as a marketer, so why are we not creating more tailored personalized pitches?

“Personalized calls to action convert 202% better than non-personalized ones” (source)

What are you waiting for? Personalize your content today with AirDeck!

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