Getting new customers is always a priority for business owners, but they shouldn’t be the only place you’re turning your attention to.
If you’re lucky, those new customers you’re onboarding will become permanent mainstays in your customer base—and you want to keep it that way. But if you keep getting stumped by customer retention, your communication style may be to blame.
Here’s how working with AirDeck can make the difference in boosting your customer retention:
1. Reduce Friction
Throughout all your communications with your customers, you want the experience to be as seamless as possible.
Consider yourself in the customer’s position. There’s little more frustrating than taking a leap of faith to work with a new brand and then feeling like your needs aren’t being met.
AirDeck helps you make every customer interaction frictionless so your customers are never turned off by slow or cumbersome communications.
For example, rather than relying on bulky email attachments, AirDeck enables you to effortlessly share any document or presentation with your customers via a single, secure link. This allows your customers to tune in when they want to—any time and anywhere.
Because you don’t have to worry about scheduling conflicts or time zone differences, AirDeck alleviates some of the biggest pain points in real-time communications, giving your customers an effortless, elegant experience every time they connect with you.
2. Build Trust
A common concern with link sharing, however, is security.
While many people realize that sending links makes for a much lighter file-sharing experience, many also worry about the security of their files in and upon delivery.
And believe it or not, this can present a big problem for customer retention.
If your customers don’t trust that you have reliable security that can keep them and their content protected every time they connect with you, it can reduce their trust in your brand as a whole.
Promising robust security when sharing files may seem like a perk—but it is a must-have. And for some customers, it can even be the deciding factor when choosing between two brands.
AirDeck does it both.
When you share content with AirDeck, you can create custom sharing links with different permissions set for each viewer. You can also up the ante by adding passwords to your decks to keep them safe—and then change the password or viewer permissions at any time.
Customers want to know that you’re not cutting corners and sacrificing security for convenience. When you connect with them through a secure platform like AirDeck, you show them that your brand prioritizes security, which boosts your credibility and can improve customer loyalty over time.
3. Make Each Customer Feel Important
A key part in making customers stick around is reminding them that you care—and not just about their business but about who they are as individuals.
With a lot of content-sharing platforms, it’s too easy for personality to get lost in the process.
Time is always of the essence. And when you have scores of customers to look after, setting your communication cycles on rinse and repeat is pretty tempting. But this is a big turn-off for customers—and understandably so. No one wants to feel like just another face in the crowd.
AirDeck helps you overcome this obstacle.
As an all-in-one document narration platform, AirDeck is the easiest and fasest way to add voice and video to a PowerPoint presentation, Keynote slide deck, or any other of the 210+ supported file formats.
By adding your voice or video to any presentation, you can use AirDeck to turn basic communications into truly besoke experiences.
For example, do you have a standard deck you need to present to everyone? In just a few seconds, you can record personalized introductions for each customer to make sure the content really speaks to them personally.
These narrations help you provide an instant connection with each customer, reminding them they’re more than just another number in your spreadsheet. Over time, these connections go a long way in building relationships and boosting customer retention.
4. Analyze Your Onboarding Process
Onboarding is one of your very first touchpoints with customers. As the saying goes, you never get a second chance at a first impression—and this holds true for onboarding presentations.
Your onboarding process will set the tone for your entire future relationship with customers, so you want to make sure you’re starting off on a good note.
AirDeck helps you do that.
Every time you create and share content in AirDeck, you can keep track of its histroy in your personal AirDeck dashboard. Here, you can manage all your contacts and see how they’re interacting with and progressing through your onboarding program.
Having this kind of overview plays a big role in increasing customer retention.
With the ability to have a bird’s-eye view of all your customer touchpoints, you can more easily identify each customer’s needs and then step in to support them. This kind of attentiveness stands out to customers, proving that you’re tuned in to their needs—which is exaclty the kind of brand they’ll want to stick around with.
5. Understand Customer Sentiment
The key to maintaining good levels of customer retention lies in understanding customer sentiment.
If you can’t get a firm grasp on your customers’ needs and wants, then you’re essentially left floundering in the dark, hoping what you’re producing is fulfilling their needs.
But without the ability to track and analyze, you can never really know for sure.
That’s why AirDeck’s document narration platform is outfitted with tracking and data analytics capabilities. These tools allow you to zoom in on every piece of content you send through AirDeck so you can track every second of every view in real time.
With this inside look at slide-by-slide analytics, you can see what your customers are interacting with, when, how often, and from where.
By giving you this level of intense insight, AirDeck empowers you to learn customers’ unique interests so you can better understand their behaviors and needs—and then pivot to accommodate them.
And when customers feel understood, that’s when they know they’re with a brand they want to stay with.
Winning new customers is one thing, but getting them to stay around is arguably more difficult. AirDeck helps alleviate that stress, giving you the tools to strengthen customer relationships and boost customer retention.
